Argentina is a huge producer of genetically modified crops; over 99 percent of its soybean production (60 million tons in 2016) is GMO. With no mandatory labeling rules, consumers don’t have freedom to choose non-GMO foods.
UK researchers from University of Reading and Newcastle wanted to measure willingness to pay for non-GMO “milanesa de soja,” a vegetarian, soy-based version of breaded meat. Of 557 surveyed Argentinians, those perceiving risks associated with GMOs—while not seeing potential benefits—would be willing to buy a non-GMO milanesa de soja paying a 50 percent premium (on average). The more objective knowledge consumers had about GMOs, the less they were willing to pay for a non-GMO product ($2.29 less, on average). Income and gender were factors related to willingness to pay more for non-GMO.
Sources: Science Direct; FoodNavigator
To view source articles, visit:
https://www.sciencedirect.com/science/article/pii/S0956713519304840?via%3Dihub
