By vast

Published: November 25, 2019

Category: Non-GMO News, The Organic & Non-GMO Report Newsletter

Argentina is a huge producer of genetically modified crops; over 99 percent of its soybean production (60 million tons in 2016) is GMO. With no mandatory labeling rules, consumers don’t have freedom to choose non-GMO foods.

UK researchers from University of Reading and Newcastle wanted to measure willingness to pay for non-GMO “milanesa de soja,” a vegetarian, soy-based version of breaded meat. Of 557 surveyed Argentinians, those perceiving risks associated with GMOs—while not seeing potential benefits—would be willing to buy a non-GMO milanesa de soja paying a 50 percent premium (on average). The more objective knowledge consumers had about GMOs, the less they were willing to pay for a non-GMO product ($2.29 less, on average). Income and gender were factors related to willingness to pay more for non-GMO.

Sources: Science Direct; FoodNavigator

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