Nature Valley removes “100% Natural” label following pesticide claims
Published: October 4, 2018
Category: Glyphosate Controversy, The Organic & Non-GMO Report Newsletter
After settlement of a lawsuit brought by consumer groups citing deceptive labeling, General Mill has removed “Made with 100% Natural Whole Grain Oats” from its Nature Valley granola bars. Beyond Pesticides, Moms Across America, and the Organic Consumers Association (OCA) sued the company, alleging the bars contained traces of glyphosate, the ingredient found in Monsanto’s Roundup herbicide.
“In a perfect world, we’d like to see food companies stop using these chemicals,” said OCA’s Katherine Paul. “In the short term, one way we believe to help put the pressure on corporations in general is to hold them accountable for the way they label and advertise their products.”
Monsanto was forced to pay $289 million in damages in August to a man alleging glyphosate caused his cancer. Previously, a Minnesota court dismissed similar suits—saying “100% natural” doesn’t mean absence of pesticides.
OCA previously sued Post Holdings Inc.’s Shredded Wheat with the same claim—that case was settled and precipitated a label change.
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