Fast-growing, plant-based meat market gets crowded as new players emerge
Published: April 1, 2020
Category: Non-GMO News, The Organic & Non-GMO Report Newsletter
Plant-based, meat-like burgers are a fast-growing and increasingly crowded market led by Beyond Meat and Impossible Foods, and many of these products tout their use of non-GMO ingredients such as pea protein.
Plant-based meats are the main driver of the $4.5 billion plant-based food market with sales growing by 37% in 2019, according to the Plant Based Foods Association.
A growing number of companies are entering the market and making non-GMO claims. The Beyond Burger is Non-GMO Project Verified. The Lightlife Burger is made from pea protein and claims a non-GMO, soy- and gluten-free status. Last year, Nestle launched the Sweet Earth Awesome Burger, which is made with yellow pea protein and is Non-GMO Project Verified. Restaurant chain Ruby Tuesday recently announced that it will offer the Awesome Burger. Leading supermarket chain Kroger recently introduced its Emerge™ line of plant-based fresh meats, including burger patties. Emerge burger patties are also made from pea protein and labeled non-GMO. Tofurky, a long-standing leader in plant-based foods, recently announced its new beef-style burger, which is available in over 600 Target locations in the U.S. The burger is made from soy protein and is also non-GMO. Kellogg’s MorningStar Farms, the market leader in plant-based foods, introduced its Incogmeato line of products including a burger made from non-GMO soy. Trader Joe’s recently launched its Protein Patties made from pea protein. Trade Joe’s has a commitment to use only non-GMO ingredients in its branded products.
On the other hand, Impossible Foods labels its GMO Impossible Burger as “Bioengineered” according to the new National Bioengineered Food Disclosure Standard.
Sources: Food Business News, Plant Based Foods Association, Sweet Earth Foods, Kroger, Food Dive, Hormel, Morning Star Farms
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