Published: November 29, 2023

Category: Regenerative Agriculture

General Mills, Walmart, and Sam’s Club announced a collaboration to accelerate adoption of regenerative agriculture practices that will improve soil health, water quality, carbon sequestration, and farmers’ economic resilience across the shared value chain. The aim is to establish regenerative farming on 600,000 acres by 2030—“the acres of land in the key regions where we source ingredients for our shared business,” said Jon Nudi of General Mills.

Efforts will target seven U.S. states in the Northern and Southern Great Plains: North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Colorado, and Minnesota. Wheat is one of the targeted crops. Products such as Pillsbury refrigerated dough and Blue Buffalo pet food will now be sustainably sourced.

Initial grants will be administered by the National Fish and Wildlife Foundation to local grantee organizations—focusing on education and coaching resources.

Walmart Executive VP John Laney said, “We’re committing to making the everyday choice the more sustainable choice for consumers. [We want to] ensure surety of supply for these essential food products for the long term”

Walmart aims to protect, manage more sustainably, or restore 50 million acres of land by 2030.

Organic & Non-GMO Insights December 2023