Organic fresh produce sales surge to $9.5 billion in 2024

Organic fresh produce sales surge to $9.5 billion in 2024

Report shows sales and volume increases outshone those of conventional produce

Organic fresh produce sales had a remarkable 2024, boasting $9.5 billion in sales—an increase of 5.7% from 2023. The increase far outpaced that of conventional produce, cementing organic’s position as a resilient sector poised for continued growth.

State of Organic Produce, an annual report published by Organic Produce Network and Category Partners, compiled figures for organic vs. conventional produce sales and volume in 2024. The report also delved into key factors influencing sales and ranked the top-performing organic produce categories.

While organic now comprises 7% of overall produce volume—a 6.1% increase from last year compared to conventional produce’s mere 2% growth in that same period—it garners 12% of total retail produce sales.

Bananas, apples, and berries ranked first, second, and third respectively in the rankings of organic produce sales by volume, with bananas at 613 million pounds, apples at 218 million pounds, and berries at 268 million pounds. By total sales, organic berries took the top spot, raking in $1.857 billion—an 11.8% increase from 2023—and they maintained a 66.6% price premium over their conventionally grown counterpart, reflecting consumers’ desire for organic strawberries, blueberries, raspberries and blackberries.

While the future of organic is bright, the sector does face its challenges, including climate change-related disruptions such as hurricanes. Five major hurricanes made landfall in the U.S. in 2024. That kind of climate-driven instability strains the organic industry’s supply chain and affects pricing, a crucial factor in driving organic sales.

Equally challenging are the effects of America’s shifting political climate. Chris Ford of Viva Tierra Organic noted that tariffs and deportations would likely result in driving organic costs up.

But organic’s rise is tied to consumer values, and with younger generations having grown up with greater availability of organic food and more retailers supporting it, its long-term prospects are promising.

Source: Organic Produce Network

Organic & Non-GMO Insights June 2025