One quarter of all new food products launched in Germany are organic

Fifty-eight percent of Germans buy organic because it is GMO-free

Twenty five percent of all food and drink products launched in Germany in 2017 had organic labels, according to market research firm Mintel.

Between 2008 and 2017, new organic products rose 291 percent—and 72 percent of buyers want even more organic choices when they shop. Over 54 percent say organic ingredients are a primary factor in purchases; shoppers aged 35 to 44 showed the greatest support, with 63 percent claiming organic preference and 79 percent wanting more options.

“Growing consumer concerns for food safety, the natural environment, and their overall health are fueling demand for organic products, leading to increased use of organic certification labels in German food and drink launches,” said Mintel analyst Katya Witham.

Fifty-eight percent claim to buy organic because it is GMO-free. Other significant factors driving the attraction to organic are lack of pesticides and chemicals, artificial additives, and preservatives.

Over half care about animal welfare, 49 percent are concerned about the environment, and 71 percent of Germans want to support local farms through organic food. Witham added: “Although health and nutrition remain important considerations for organic purchases, today’s consumers expect organic brands to stand for more, with environmental and ethical credentials fast becoming an integrated part of organic consumer expectations.”

Supermarket giant Aldi will be adding 60 new own-label organic offerings for German shoppers.

Source: foodbev.com

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