New report warns of greenwashing “regenerative”
Published: June 17, 2025
Category: Regenerative Agriculture
Regenerative agriculture, promoted as a sustainable farming method that enhances soil, water, and ecosystem health, is gaining momentum in the U.S. and globally. Advocates tout benefits like mitigating climate change, improving nutrition, and reducing pollution. However, a new report by Friends of the Earth (FOE) warns that the term “regenerative” is being co-opted for greenwashing by corporations that continue using toxic pesticides.
The report highlights that no-till farming—a key regenerative practice aimed at preserving soil health—is often linked to heavy pesticide use, particularly in corn and soybean production. FOE found that 93% of no-till corn and soy acres in the U.S. rely on pesticides harmful to human and environmental health. Glyphosate, the widely used herbicide in these systems, has been linked to cancer and environmental harm.
Major agrochemical companies like Bayer and Syngenta are deeply involved in promoting regenerative practices, while still pushing their pesticides and genetically engineered seeds. Bayer, for instance, offers financial incentives to farmers for regenerative practices that include pesticide use, raising concerns about corporate greenwashing.
The report draws a sharp contrast between regenerative and organic farming. Unlike regenerative agriculture, organic farming is governed by strict USDA regulations that prohibit most synthetic chemicals. Organic advocates argue that regenerative certifications lack oversight and mislead consumers when chemicals are used.
Some scientists and regenerative advocates counter that limited pesticide use can be less damaging than soil tillage and see regenerative farming as a gradual transition toward chemical reduction.
FOE urges stronger government action: prioritizing agrochemical reduction in regenerative standards, boosting support for organic farming, and ensuring that corporate-backed regenerative claims align with true environmental benefits. The report warns that without clear standards and accountability, regenerative agriculture risks becoming a marketing tool rather than a meaningful environmental solution.
Source: Carey Gillam, The New Lede
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Organic & Non-GMO Insights June 2025
