Blue Apron founder launches food company based on regenerative agriculture

Billing itself as a “next generation food company rooted in regenerative agriculture and transparency,” Cooks Venture recently announced its official public launch. In conjunction with this announcement, the company acquired an 800-acre farm in Arkansas and two large processing facilities in Oklahoma. Cooks Venture will begin pre-sale of their pasture-raised, heirloom, slow growth chickens, offering distribution both direct-to-consumer and in-store starting July 2019.

Founded by Matthew Wadiak, founder and former COO of Blue Apron, Cooks Venture’s goal is to build a better food system with a superior supply chain, starting with the most impactful food—poultry. At Blue Apron, Wadiak developed relationships with over 250 farmers, ranchers and agronomists. As a result of that experience he sees the opportunity to improve our food system through better agriculture and lean management.

Cooks Venture is founded on the well-documented scientific principle that sequestering 1 percent more carbon in the soil on agricultural lands can reverse climate change. Wadiak aims to improve the agricultural supply chain, while promoting regenerative agriculture at all levels, and provide consumers with food choices that are exceptional in quality and taste and completely transparent in process. 

Cooks Venture’s farm has over 800 acres of wooded land in Arkansas, encompassing a hatchery, pedigree chickens and barns and the country’s only biodiverse vertically integrated poultry operation. This is the only company of scale in the country that produces solely slow growing, pasture-raised birds with unrestricted access to the outdoors. Their scientifically-proven regenerative approach allows the company to create healthier poultry options for consumers, while ultimately fueling a healthier planet to fight against climate change.

“Cooks Venture is more than just a food company. There is no longer the option to continue the status quo of industrial agriculture and combat climate change. In order to feed the population and reverse climate change, we must move to regenerative systems,” said Matthew Wadiak, founder and CEO of Cooks Venture.

Wadiak told FoodNavigator USA that there is a “base level for entry” for suppliers and farmers into Cooks Venture’s program. This includes no use of synthetic chemicals like neonicotinoids or glyphosate for genetically modified crops.

Sources: Cooks Venture, FoodNavigator USA

To view full articles, visit: https://cooksventure.com/

https://www.foodnavigator-usa.com/Article/2019/03/26/Blue-Apron-founder-launches-regenerative-agriculture-brand-Cooks-Venture