Making Regenerative the Baseline: GoodSam’s Approach to Sustainable Snacking
By Kendra Morrison
Published: June 25, 2026
Category: The Non-GMO Blog
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Make regenerative expected, not exceptional, and align the entire supply chain to support farmers, soil health, and long-term food security.
Heather Terry Pictured – Photo from GoodSam
Heather Terry, founder and CEO of GoodSam, shared her insights on scaling regenerative agriculture through consumer products at the 2026 Sustainable Food Summit. Terry emphasized affordability and equity, acknowledging that regenerative products often carry a premium. “We don’t want regenerative to feel elitist. It should be the baseline for all food,” she stated. She also highlighted the Purpose Pledge, a collaborative effort among brands to collectively educate consumers and normalize regenerative practices across the industry.
Marketing regenerative products, she noted, is a complex challenge. Consumers recognize certifications like organic and Fair Trade because they communicate clear, familiar outcomes. Regenerative claims, however, are systems-based, long-term, and often abstract. Good Sam simplifies the narrative by highlighting “small farms” and farmer origin on their packaging, pairing clear visuals with user-generated content to translate practices into stories consumers can grasp.
Good Sam, a certified B Corp, has expanded nationally with products in Whole Foods, Wilson’s Market, and other key retailers, aiming to make sustainable snacking accessible while supporting smallholder and indigenous farmers.
Terry explained that regenerative agriculture succeeds only when farmers achieve viable unit economics. “If you only ask for one crop, farmers will clear the rest,” she said, noting that Good Sam sources multiple products, from coffee and chocolate to fruits and nuts, to ensure diverse, profitable, and resilient farming systems.
Sources: Heather Terry, OSC event remarks; GoodSam B Corp profile; Purpose Pledge industry initiative.
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