Published: August 6, 2021

Category: Organic News

The Davines Group – Rodale Institute European Regenerative Organic Center will break ground this fall and serve as a hub for research and farmer training, while expanding the sustainable beauty brands’ supply of regenerative organic ingredients and sustainability research.

Davines Group, an international beauty company dedicated to a balance of beauty and sustainability based in Italy, is launching a regenerative organic farm, research center, and education hub in partnership with the US-based Rodale Institute.

Davines Village will become the site of the Davines Group – Rodale Institute European Regenerative Organic Center, the first international Regional Resource Center by Rodale Institute, leaders of the regenerative organic movement, and the organization credited with coining the term “regenerative organic” in the 1980s to distinguish a kind of farming that goes beyond sustainable.

“Partnering now with Rodale Institute, a true kindred spirit and dynamic pioneer of this regenerative vision, is a collaborative way to take greater steps on our journey to making the world a more beautiful place through beauty, ethics, and sustainability,” says Davide Bollati, Davines Group owner and chair. “We hope our partnership will not only positively impact our product development and supply chain, but also serve as a catalyst for change that will animate sustainability studies and regenerative organic farming practices in Italy, Europe, and beyond.”

The new European Regenerative Organic Center will encompass a 10-acre site on the Davines Village campus in Parma, Italy, focusing its research and education on small- to mid-size European farms growing specialty crops for food, nutrition, and beauty. Supporting farmers in the region, this Center will focus on organic management in a Mediterranean climate, as well as the close relationship between personal care ingredients and farming.

“We’re honored to have the opportunity to partner with Davines Group for our first international Regional Resource Center to provide that education, research, and support to farmers in Italy, Europe, and beyond,” said Jeff Moyer, Rodale Institute CEO. “We’re thrilled to partner with Davines to achieve their vision—a world where not only organic food is transparent and healing the planet, but a consumer can embrace a regenerative organic lifestyle in their personal products as well.”

This integrated partnership is an effort to propel the regenerative organic movement beyond simply food and fiber to beauty and personal care. To accomplish this goal, both Rodale Institute and Davines Group hope to bolster the support system and available resources for regenerative organic farmers in the region, research on regenerative organic personal care ingredients, and to advance consumer education on the topic.

A groundbreaking for the Davines Group – Rodale Institute European Regenerative Organic Center will be held at Davines Village in fall 2021.

Source: Rodale Institute

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Organic & Non-GMO Insights August 2021