National Audubon Society launches regenerative grasslands partnership with Panorama Organic meats
Published: June 9, 2021
Category: Regenerative Agriculture
National Audubon Society has announced the Audubon Conservation Ranching Initiative—a collaboration with the U.S.’s largest producer of 100% grass-fed, grass-finished certified organic beef. The commitment will impact one million acres of certified organic U.S. grasslands and create individual habitat management plans with every family rancher in the Panorama Organic network—34 ranchers, spanning eight states.
“With 95 percent of grassland birds living on cattle ranches in the United States, and the bird population in steep decline, the connection between cows, birds, and land conservation is a priority for Panorama Organic and the National Audubon Society,” said Kay Cornelius of Panorama Organic. Her company has committed to doubling the rancher network, aiming for two million total acres to be certified by 2030.
Grassland ecosystems have been threatened for the last 50 years, including pastures and rangelands that support the ecosystem of the Grasshopper Sparrow and Western Meadowlark. “When birds go silent, that’s an indication that we’re losing our soil health and wildlife habitat. We recognized early on that partnership between Audubon and ranchers was mission critical to saving them,” said Marshall Johnson, director of Conservation Ranching at Audubon. The initiative supports grassland stewardship through bird and conservation enthusiasts buying Panorama Organic beef that carries the Audubon seal.
“We have a simple saying at Audubon,” Johnson said. “No cows, no grass, no birds.”
Source: National Audubon Society
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Organic & Non-GMO Insights June 2021