Published: November 29, 2023

Category: Non-GMO News

Napa, CA-based La Morenita is one of the first to be welcomed into the Non-GMO Project’s Equitable Transfer Program (ETP).

Launched in March 2023, the initiative fosters equity and inclusion within the natural products industry by providing vital financial support to Black, Indigenous, multi-racial and people of color (BIMPOC)-led brands. EPT addresses challenges including finances, industry infrastructure, and product visibility; up to $5,000 is granted to cover or offset costs of Non-GMO Project verification.

La Morenita completed Non-GMO Project verification in September. Since 2002, it has produced tortillas and tortilla chips available at 149 stores across the Bay Area.

“As a Mexican American, corn is not only a staple in my family’s diet but is entrenched in our ancestral heritage,” said Jerry Curiel, Vice Jefe at La Morenita Foods. “Over the millennia, corn has gone from being genetically diverse to an era of genetic erosion.”

The company applauds Mexico’s efforts to ban GMO corn, and the Non-GMO Project for creating a healthier future for coming generations.

“Quisieron enterrarnos, pero no sabían que éramos semilla.”  [“They wanted to bury us, but they didn’t know we were seeds.” — Mexican proverb.]

The Project is gratified to support Mexico’s defense of its traditional sacred corn. It invites donations from individuals and organizations to expand the ETP and similar initiatives. The application period for the next round of funding for the Non-GMO Project Equitable Transfer Program opens January 1, 2024.

Source: Non-GMO Project

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Organic & Non-GMO Insights December 2023