The Non-GMO Blog
Processors Becoming Brand Owners Signals a New Era of Vertical Brand Building
Once Again Nut Butter Collective’s 2025 acquisition of Big Tree Organic Farms illustrates a growing trend in the organic sector: ingredient processors are becoming brand owners and vertically integrated market players. The deal positions Once Again not only as a nut-butter producer but as an origin-to-brand operator with direct control over raw materials and consumer-facing […]
Read MoreNon-UPF Certification Opens Doors and Discussions
Shoppers are increasingly avoiding ultra-processed foods, and the industry is responding. A new certification launched in late 2024 by the Non-GMO Project’s Food Integrity Collective aims to redefine the clean-label landscape. The program allows brands to certify that their products avoid ultra-processed ingredients and production methods, according to Food Dive. The certification relies on the […]
Read MoreDanone Takes Majority Stake in Kate Farms
Danone’s mid-2025 acquisition of a majority stake in Kate Farms marks a significant convergence of organic, non-GMO, and medical nutrition. The deal expands Danone’s presence in specialized nutrition while elevating a plant-based, organic brand known for clinically oriented formulas. Kate Farms produces organic medical nutrition shakes and tube-feeding formulas made with pea protein, fiber, and […]
Read MoreThe Accessibility Competition
Organic food is entering a new phase as its once steep price premium shrinks and consumers reconsider how much more they will pay for certified, clean production. For years, organic products carried premiums ranging from fifty to one hundred percent above conventional equivalents. New data from retail scanners and commodity markets show the gap is […]
Read MoreNon-GMO Animal Feed Market: +$18.4B by 2028
For processors and ingredient suppliers, one of the strongest non-GMO growth areas over the next three years is emerging upstream in the animal feed sector. Feed manufacturers are expanding verification and sourcing programs, and non-GMO livestock diets are becoming an increasingly important differentiator in meat, dairy, and egg markets. A recent Technavio market report projects […]
Read More