Non-UPF Certification Opens Doors and Discussions

Shoppers are increasingly avoiding ultra-processed foods, and the industry is responding. A new certification launched in late 2024 by the Non-GMO Project’s Food Integrity Collective aims to redefine the clean-label landscape. The program allows brands to certify that their products avoid ultra-processed ingredients and production methods, according to Food Dive.

The certification relies on the internationally used Nova system, which classifies foods by processing level. Group 4 represents ultra-processed foods, and Non-UPF certification excludes these products. The program verifies that a product is not considered ultra-processed at the time of certification and meets defined criteria for ingredients, additives, and processing methods.

For brands with organic or Non-GMO claims, Non-UPF offers an added layer of transparency. It differentiates products in crowded premium categories by addressing how food is made, not just how it is grown. Some brands may find Non-UPF certification easier to attain than Non-GMO verification because it emphasizes processing methods rather than extensive supply-chain audits.

Early standards prohibit certain sweeteners, colors, gums, texturizers, and highly refined oils, with additional restrictions on synthetic biology and industrial processing methods, according to Food Business News. Challenges include unclear regulatory definitions and the cost of certification.

While still niche, Non-UPF certification provides an entry point for brands targeting health-conscious shoppers. Over time, it could influence product development, shelf positioning, and consumer trust, helping brands respond to a growing demand for simpler, minimally processed foods.

Sources: Food Dive; Non-UPF Program; Food & Wine; Food Business News