Ranked among the world’s best new startups and already considered a global leader in the fight against food waste, LOOP Mission recently announced that its catalog of cold-pressed juices and smoothies are officially Non-GMO Project Verified.
More than a third of food produced worldwide is wasted, which accounts for 8% of total global greenhouse gas emissions. Since its founding in 2016, LOOP Mission has found a way to accelerate and advance diverse and high-impact solutions to fight food waste. By collaborating with major food industry actors to save perfectly good produce discarded before even reaching grocery stores, LOOP mission is proud to source otherwise discarded ingredients and deliver clean and vegan label juices and smoothies to their consumers.
“The goal at LOOP Mission has always been to save as many rejected fruits and vegetables as we can. We want to give value and purpose back to the products the food industry has historically discarded, by transforming them and giving them a whole new life along the way. In the spirit of creating the clean label products that we pride ourselves on, we have always used non-GMO ingredients in our juices behind the scenes. So, earning this non-GMO certification really validates our efforts and aligns perfectly with our vision,” said Julie Saulnier-Poitras, CEO & Cofounder at LOOP Mission.
The Non-GMO Project verification currently applies to the following LOOP Mission products: juices (17 products), smoothies (3 products).
For more information visit www.loopmission.com.
Organic & Non-GMO Insights December 2021
