Sales of Non-GMO Project Verified products see strong growth

Research from SPINS confirms the marketing power of the Non-GMO Project butterfly seal. From 2019 to 2021, frozen products carrying the Non-GMO Project seal rose 41.6%, nearly twice as much as products with no non-GMO label. Over two-thirds of consumers said they’re more likely to purchase products that are Non-GMO Project Verified. The report from the Project and SPINS also found that products carrying the seal sold far more than products carrying a generic non-GMO label.

When both the Project seal and the USA Organic Certified seal are found on products, those items saw the most growth—19.8%.

Frozen and refrigerated meat, poultry and seafood products carrying the butterfly seal saw sales increase 52.5%; those simply billed as non-GMO rose only 40.5%. Those with no non-GMO tag grew 22.2%.

A Cornell study examined food purchases in Vermont, which had a GMO labeling law briefly; sales for Non-GMO Project Verified items rose, not due to mandatory GMO labeling effected in 2022, but due to high-profile discussions on GMO products.

The study strongly suggests that using the Project seal along with the USDA Organic one might be advisable, since many consumers don’t fully understand that organic implies absence of GMOs.

Source: Food Dive

To view source article, visit:

https://www.fooddive.com/news/non-gmo-project-sales-growth/630850/

Organic & Non-GMO Insights October 2022