Patagonia Provisions purchases Moonshot snack brand

Moonshot CEO Julia-Collins

Patagonia Provisions, the food & beverage division of Patagonia, recently acquired Moonshot, a Planet Forward, Inc. brand. This acquisition—a first in more than 20 years for Patagonia—was made as part of an effort to invest in businesses and products that support the company’s mission to save our home planet.

As consumers become increasingly aware of the role the food system plays in the climate crisis, many are seeking foods with an improved environmental impact. Patagonia Provisions is meeting this rising consumer demand for climate-friendly foods by sourcing ingredients that rebuild soil, protect the health of ocean ecosystems, and otherwise protect the environment.

“Moonshot has achieved impressive growth by producing and selling delicious and nutritious crackers with a materially improved carbon footprint compared to industry standard practices,” notes Paul Lightfoot, general manager of Patagonia Provisions. “Moonshot’s values and mission are strongly aligned with Patagonia Provisions, which made it easy to warmly welcome their people onto our team.”

Moonshot was created to be the first climate-friendly snack brand with the mission of tackling the climate crisis through the power of responsible food supply chains. Moonshot’s main ingredient, wheat, is grown with regenerative and organic practices and is traceable to the farm and field. What’s more, Moonshot designed a micro supply chain, with its wheat farmers, miller, and manufacturer within 100 miles of each other, resulting in a lower carbon footprint. Patagonia Provisions looks forward to incorporating this delicious product and its ground-breaking business model into the company moving forward.

“I founded Moonshot with the vision of using the power of food to help tackle climate change,” says Julia Collins, founder of Moonshot. “By joining Patagonia Provisions, who recently made Earth their only shareholder, Moonshot now belongs to the planet. I cannot imagine a more spectacular path forward for our mission, our team and our Climatarian community.”

Organic & Non-GMO Insights April 2023