The U.S. organic produce market continued its upward trajectory in 2025, with retail sales reaching $10.6 billion and growing nearly five times faster than conventional produce. The latest market data indicates that consumers continue to prioritize organic options, although pricing, supply availability, and category specific performance remain important factors shaping demand.

According to the Organic Produce Network’s State of Organic Produce 2025 report, organic produce sales increased 5.9% year over year, while organic produce volume grew 6.4%. Organic products accounted for 13% of total retail produce sales and 8% of produce volume, both increasing one percentage point compared with the previous year.

Berries remained the leading organic produce category by sales, generating more than $2.3 billion in 2025 sales, followed by packaged salads and apples. Several staple categories also posted strong gains, including organic potatoes, which rose to the sixth largest organic produce category by sales. Organic potato sales increased 10.1% to $402 million, while volume increased 6.3% to 192 million pounds. The category also saw its organic price premium expand to 117.2% above conventional potatoes, indicating continued consumer willingness to pay for organic options despite higher prices.

USDA Agricultural Marketing Service reports indicate that produce markets continue to be influenced by seasonal supply shifts, transportation conditions, and changing retail demand. Fresh produce movement data tracks daily shipments, terminal market conditions, and pricing trends across major commodities, providing insight into supply availability and market volatility for growers, distributors, and retailers.

The market outlook suggests that organic produce remains a growing segment within the broader fresh food economy, with opportunities extending beyond traditional produce categories into value added products, processed ingredients, and supply chains focused on traceability and differentiated production standards.

Sources: Organic Produce Network, “State of Organic Produce 2025,” 2026. Organic Produce Network, “State of Organic Produce 2025: Potatoes No. 6 in Sales,” June 10, 2026. U.S. Department of Agriculture Agricultural Marketing Service, Vegetables and Fruits Weekly Retail Report (FVWRET), 2026. U.S. Department of Agriculture Agricultural Marketing Service, Fruit and Vegetable Daily Movement Report (FVDDM), 2026. U.S. Department of Agriculture Agricultural Marketing Service, Fruit and Vegetable Market News Reports, 2026.