Organic grain sales soar during pandemic

In the burgeoning organic food market, organic bread and grains account for 11.4% of sales. The Organic Trade Association recorded $5.7 billion in 2019 sales for the category. Nielsen reports an 8% increase in organic bread sales from 2018 to 2019, and a whopping 19% from 2019 to 2020. Organic flour sales rose 51% that year, outpacing the entire flour category (33%) during the same time period (pandemic home-baking, anyone?).

“The health associations of natural and organic foods will make them more important than ever during a global health pandemic, as many adults seek ways to support overall wellness during uncertain times,” said Karen Formanski, health and nutrition analyst for Mintel.

Price point continues to stymy organic sales, however; organic foods’ higher costs are the main barrier for non-organic shoppers. Mintel found that 56% of them don’t believe organic products justify the price. But 42% would buy more organic if it were cheaper.

Though organic bread and grain sales are growing, the category still remains a smaller portion of total organic food sales. OTA expects that the pandemic’s influence will strengthen growth of organic in all categories.

Source: Food Business News

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https://www.foodbusinessnews.net/articles/18686-organic-grains-gain-momentum

Organic & Non-GMO Insights August 2021