Awareness of regenerative agriculture is growing, supported by investments from food companies such as General Mills. Regenerative practices include focus on biodiversity, soil health, and enhancing ecosystems.
The International Food Information Council Foundation’s 2019 Food & Health Survey questioned 1,012 Americans, ages 18 to 80, finding that 22 percent had heard of regenerative agriculture, and 55 percent, though unfamiliar, were interested in learning more. Among 65-year-olds and older, only 13 percent had heard of it, but 34 percent of those aged 18 to 28 were aware of the term. Half of those 50 years old wanted to know more.
General Mills plans to partner with organic and conventional farmers and suppliers to promote regenerative agriculture on one million acres by 2030. The company is supporting research on Kernza, a grain with roots twice as deep and denser than wheat roots; Kernza does not need to be replanted each year, alleviating soil disruption. General Mills subsidiary Cascadian Farms introduced Honey Toasted Kernza cereal this year.
Source: World Grain
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https://www.world-grain.com/articles/12098-consumers-show-interest-in-regenerative-agriculture
