Regenerative Organic Certified® launches first ever national consumer campaign to accelerate growing demand nationwide

The Regenerative Organic Certified label is launching a national campaign, “Heal the Earth, Nourish your Life.™” with consumers so that awareness and demand for Regenerative Organic Certified products can scale. Making healthy food, personal care products, and fibers available to consumers has always been a key objective for our industry, and Regenerative Organic Certified has taken a significant step to accomplish this goal by getting ROC licensed brands in front of millions of people.

The focus for the Regenerative Organic Alliance in 2025 is to educate retailers, consumers, brands, and producers on the healing power of regenerative organic agriculture. The organization will be employing multiple strategies for this with a new paid consumer marketing campaign, “Heal the Earth, Nourish your Life.” The campaign will include paid social, digital banner ads, and thought leadership articles highlighting farmers and producers who are committed to restoring soil health, protecting animal welfare, and promoting social fairness, from food to fashion.

The ROC standard was launched in 2017 and there are now more than 18 million ROC certified acres.

Organic & Non-GMO Insights February 2025